Every effective campaign starts with listening. We begin with people, their experiences, and their places to identify the messages, words, and narratives that best respond to the real needs of communities. Only by collecting concrete experiences can we dismantle ingrained stereotypes and biases and imagine narratives that bring about lasting cultural change in the territory.

On 16 July 2026, from 14:30 to 19:00, in the Sala Grande of the Abruzzo Regional Council (6th floor, Via Conte di Ruvo 74, Pescara), we will hold a local workshop dedicated to co‑creating the new communication campaign to promote inclusive housing, as part of the programmatic actions of the S.O.L.E.I.L. Abruzzo Project.

This workshop aims to identify the real needs of communities by listening to individual and collective experiences; to define messages, keywords and narrative assets capable of countering cognitive biases and stereotypes that limit access to rental housing for people in vulnerable situations and with a migration background; and to involve the network of services and citizens in co‑designing communication tools rooted in the territory.

To participate, please fill in the online form: https://forms.office.com/Pages/ResponsePage.aspx?id=Lc1-cDmAh0enH-58oeHIFNflVUNR6MZPtPO78lxiknlUMVpDNkhZWFpUNVQzUjNXOU9HUjE4UzUzQS4u

We look forward to seeing you!